What makes a good mobile site?

As more and more website traffic moves to online, with over 5.33 mobile users worldwide, it’s crucial to have a mobile web strategy for your business or website.

After some user studies – it was discovered that mobile users are very goal-oriented. They expect to be able to find what they need, impatiently and immediately, on their own terms.
The study found 5 key components important for successful mobile web experiences.

Home page and navigation

Make sure the focus of your mobile homepage is on connecting users to the content they are looking for. One way you can do this – is make the most common tasks easily available. Take advantage of the above-the-fold space, and avoid vague call-to-action and huge picture displays.
Keep the menus short and sweet, with easy access to the home page.

Make the site searchable

Especially for ecommerce solutions – don’t hide the search bar. Make sure it’s the first thing users see as they are looking for information. Take users to better search results with step by step guidance such as filters.

Allow users to explore before they purchase

For ecommerce solutions, allow the users to explore, understanding the customer journey. For example, allow users to shop around before they have to commit to a purchase or register an account. Be flexible enough to allow users to check out their carts without an account, as guest, and on multiple devices.